Transforming Ideas to Solutions >>
“I did my best, but I guess my best wasn’t good enough.”
Now, you really don’t want to be singing that song, do you? When it comes to your e-mail newsletter, through which most of your campaigns are delivered, it’s either you hit the jackpot, or your mail finds its way into your consumers’ spam folder.
There are various reasons as to why your e-mail marketing efforts remain futile, such that pinpointing to one alone would not serve your best interest. View the situation through a wide base and realize that it is not as bad as it seems — it is actually quite easy to resolve.
You know what they say about first impressions — they last. That is why your first e-mail newsletter, or first communication at that, must be attractive and worthy of the attention. Avoid being the subject of spam labels as early as the first date, because most readers take note of the bad ones over their opposite. Chances are, when they don’t hate you at first glance, they’ll still give you consideration at the second.
Know who you’re dealing with. As in any transaction, knowing the person at the other end of the line is vital in calculating your next move. At the same time, give your communications a personal touch that would bring out both your agenda and creativity. Remember that the ultimate goal in your e-mail is not merely to make profit, but to establish connections.
Bombarding your customers with your e-mails is both annoying and distasteful. Note that while your customer may be interested in what you have to offer, they would not want to be nagged about it.
Do not rely on automation. Schedule your e-mails and consider the timeframe that would be most convenient for your readers. Respect boundaries and they will most likely learn to appreciate your efforts in return.
The problem with most newsletters is that they are only as good as their first release. That shouldn’t be the case. You have to remember that the attention and interest span of people vary, which is why you have to up your game all the time. Always be on your feet by squeezing in those creative juices for each mail.
Research shows that majority of consumers now use their smartphones in opening their e-mails. Yours must be made compatible for mobile, otherwise, you won’t only be hitting the spam folder; worse, you won’t be read, or even seen, at all.
Maximize your connections by keeping your consumers interested. Be up-to-date with recent developments, concerns and changes in their preferences and know that their subscription means that they would want to stay connected with you, too. Make it worth their time.